Study market price of similar product so as to benchmark what shall be your selling price.
While you may know your market better than me but some factors to remember are:
The only relation between buyer and seller is just of price.
This is only relation which last well. Rest all relations might be very fragile. Its money oriented world.
Even if the customer may be your relative, but when it comes to price, he may overlook it for once and max twice but third time for sure, he will ask you either to correct it or end up buying from someone else.
So keep yourself updated with current market price and your cost so that you can take timely decision before loosing customer to someone else.
You may have to track your main competitors for price and do suitable adjustments even before your customer point it out.
Keep ABC analysis of your customers
While you may have plenty of customers if analyze you will find that your 80% business comes with 20% customers only so focus on them very critically. This is A category.
The other 15% of business comes with 15% of customers termed a B category which can be entrusted with sales team.
The rest 65% of customers (C category) gives you only 5% of your overall business. So it is your choice whether to focus on them or not.
If analyzed, It is very interesting to find that majority of time is being spent or used up with customers of C category.
One more strange thing you can notice that while A category of customs in sales may not be the A category of profit giving customers.
So do you want to focus on sales or profits. While most of companies run in rat race of numbers to show n show big and better sales or year on year growth, their profit figures might be getting pathetic.
Further when in business, sometimes issues happens either due to quality or logistics or something else. A proper and timely redressal of issues/concern shall be given good priority especially to A category customers.
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