It is always easy to select if one has to choose from obvious right or wrong.
But In real business, it is very difficult to choose we come across situations where both choices may be right or Or when both choices are wrong. How to decide better right or worse wrong.
Say for example
Who is right-it is very tough to answer
One person does it one way or another in other way?
Both May get same result
–both may be able to do job
-or both may not able to do or they may be not able to finish it properly.
So who is right-and when?
Whether it is to customer–staff issue or staff-staff issue or staff-supervisor or even family issues, when we listen both of them with both of them-many times both may be right in their perception but still the result is an argument or unhappiness.
Say like;
A supervisor may push staff for better work or required output but staff may think he is being pushed unnecessarily.
A customer may expect many things free but company policy don’t allow it or cost may not permit it...
A staff may have problem has home which may affect his work or productivity but how do company justify his wrong behavior to a customer leading to dissatisfaction.
The lines are very very fine.
Even solution which work well in one case may become wrong in other situation.
It’s something like a Glass half filled with water. Some people think it is half full while other may say it is half empty and it leads to dispute.
And this may become reason of dispute.
Some of typical examples are:
1. The bigger implications of such decisions are that say you have to expand in say two markets out of 100s of countries so which one is better?
The one with bigger market size or the one with bigger profit percentage?
And there is no precise formula what market share we may get so calculating absolute term may not be possible.
2. Shall we take cheque from a new customer or not?
What if the cheque bounces?
And if I don’t take then my competitor will take and I am dying for business being new.
3. How about giving credit to customers?
If give it may end up in bad debt.
If don’t give it may end up in no business.
So how will a new comer attract new business?
And why shall a customer buy on cash when he can buy on credit.
4. When I use to sell memories and CPU a lot of competitors in 3rd world can sell cheaper as they don’t pay full tax like custom duty or other. Our cost was say 100 and adds duty say 20 become 120 but competitor can sell same product at 115 as they don’t pay full taxes. We were almost out of business. So what to do-evade tax like them or get out of business.
5. How to fight competition when you wish to sell original product at 102 your cost being 100 but customers buys in 95 as product is fake or remark. It happens in memory card a said 4GB card may be only 1 GB but shows 4 GB but it cant store 4GB. Majority of People still buy with simple reason- it’s cheap or in many cases they don’t know. How will you survive your business then?
6. Those in service industry a common problem is
What to do –when a customer wants discount and use unfair means to get it. If not given they may go upto the level of publishing bad reviews on net. That too with multiple names and in multiple places.
Internet has Great power and it can be easily misused but neither the user nor the moderator will control it. Even the law will have sympathy with consumer.
7. Some goes upto the extent that they will complain to authorities and media that too repeatedly with nothing but just unfair motive.
8. Being in east coast in Singapore
Is there any business book or university which teaches solutions to these?
Is there any authority who can resolve these?
So how to define a better right or better wrong?
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